Colocio AI: Built to Think Like a Performance Marketer
(But Faster)
Running successful ad campaigns isn’t just about launching, it’s about making constant, smart decisions once they’re live. Colocio AI handles this at scale, using intelligent systems that adapt to real-time performance, across all major platforms.
Here’s how the engine works:
AI Targeting:
Find the Right People, Automatically
Most ad platforms are built to spend budget, not necessarily to drive performance.
Colocio flips the script by putting outcomes first.
- Automatically identifies high-converting audience segments using campaign goals and historical data
- Refines audiences across Meta, Google, LinkedIn, and TikTok in real time
- Leverages custom personas and live engagement data, not generic interest targeting
- Continuously learns which audiences respond best to which messaging
Result: Less wasted reach, better qualified clicks, and stronger ROI
AI Bidding Spend Smart, Not More
Manual bidding is slow. Static budgets underperform.
Colocio’s AI bidding engine reacts instantly to changes in campaign performance.
- Adjusts bids at the ad set or keyword level to maximise return
- Reallocates spend between campaigns, platforms, or personas based on what’s driving results
- Knows when to ramp up or pull back without waiting on a human to spot it
Result: Up to a proven 30% reduction in wasted ad spend, with performance gains baked in
Ai Optimisation, Improve While You Sleep
Campaign performance shifts daily. Colocio adapts by the minute.
- Monitors ad engagement, cost metrics, and conversions in real time
- Auto-pauses underperforming creatives or placements
- Tests and rotates new content variants (copy + design) dynamically
- Sends insights to your dashboard and recommends smart next steps, or acts on them for you
Result: Campaigns that get smarter every day, with no manual babysitting
